Public & Government Relations

Relationships are the key to doing business in China. In particular, the right relationships with media and relevant government offices can take a promotional message far beyond traditional advertising. MZMC has cultivated strong relationships in both trade-specific and general media in order to provide clients with the greatest value and exposure for their products.

We craft effective public relations campaigns which include:

• Media strategy counseling and relations
• Media gatherings/press conferences
• Press releases/feature articles

Government relationships also play an important role in expanding recognition and developing an advantageous regulatory environment for our clients' products. MZMC works closely with the seven USDA Foreign Agricultural Service field offices throughout China. We also help clients to develop relationships with relevant Chinese government agencies such as the Administration of Quality Supervision, Inspection, and Quarantine (AQSIQ). Our marketing specialists stay current with government regulations that may affect our clients' business, and work with government officials to align Chinese regulations with U.S. product standards.


"M. Z. Marketing Communications has provided exceptional support for the U.S. pecan industry’s successful marketing efforts in China... This is a professional organization which has the full confidence of the U.S. industry."

− National Pecan Growers Council

"From our recent experience working with MZMC for our efforts in mainland China, it has become clear that we couldn’t be working with a stronger or more effective partner. Their work is exceptional, of the highest quality and has certainly contributed to our successes in the China market!"

− Scott J. Soares, Executive Director, U.S. Cranberry Marketing Committee

"M.Z. Marketing Communications is the best thing that has happened to our industry in China. We are writing a new chapter in the history of our industry and MZMC is the primary author."

− Butch Weege, Executive Director, Ginseng Board of Wisconsin

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M.Z. Marketing Communications 20D, No.257 Siping Road, Shanghai, China 200081 Tel: (+86) 21-6521-6751 Fax: (+86) 21-6521-3459 E-mail: