Christina Chen joined MZMC in 2013 and is one of the company’s core account managers and market development experts. She has extensive experience organizing trade promotions and consumer marketing activities for a wide range of products and industry segments. She works closely with KOLs, influencers, journalists, and media outlets to craft compelling campaigns that have broad impact on consumer awareness, perceptions, and habits. She also liaises with traders, regulators, and industry organizations to expand our clients’ product applications in China’s bakery and food manufacturing sectors. Christina holds an MA in English literature from Nantong University Foreign Language School and spent three months at the University of Queensland as a visiting scholar.