A boutique market development firm

Since 2005, we have been forging partnerships, building bridges, and facilitating growth.

MZMC is unique. We focus exclusively on food and agriculture, working at the intersection of the public, private, and nonprofit sectors. We combine cutting-edge marketing tools, rigorous research methodologies, journalism, diplomacy, and policy analysis⁠ — with a spark of creative inspiration — to do what others can’t. Our multitalented and multilingual team is what sets us apart and the secret to our success.

MZMC is also the only China market development firm of its kind with a media arm. Read about our industry-renowned digital publication, Produce Report.

More than the sum of our parts

MZMC is a diverse team of market development experts. We’re marketers, researchers, and journalists. We’re entrepreneurs, scientists, and artists. We’re also just good people who enjoy doing work we can feel proud of.

MZMC was founded by Mabel Zhuang. After 13 years of working in trade promotion and association management — including serving for five years with the USDA Foreign Agricultural Service — she decided to use her skills and resources to build a company that would meet critical industry needs while reflecting her vision and values: using business as a platform to support a fairer, healthier, and more connected world. Originally MZ Marketing Communications, MZMC is now much more than a marketing communications firm. While our company headquarters remains in Shanghai, our global experts span Asia, Europe, and the Americas, with an extended network covering six continents.

Learn more about who’s on our team.

Appetite for excellence

We help foreign food and beverage producers build long-term, sustainable businesses in China.

MZMC consults on all aspects of trade at the national association, government, and corporate levels. We carry out in-depth market research that takes us to the frontier to learn firsthand what’s happening on the ground, where there are bottlenecks, and where there are untapped opportunities. We organize events and lead trade delegations that set benchmarks for excellence and move markets. We design and execute marketing campaigns that win hearts, minds, and habits.

Over the years, MZMC has helped

  • Introduce cranberries to Chinese consumers
  • Establish pecans in China’s bakery and snack food sectors
  • Promote Chile’s $1 billion cherry trade with China
  • Develop China’s awareness of and thirst for craft beer
  • Launch one of the leading global fresh produce trade publications
  • And so much more…

Because we care

We’re passionate about food and agriculture and believe in the possibility of a better world — one in which everyone can coexist in health and harmony.

In practice, that means building integrity, trust, and excellence into everything we do. We like to think of MZMC as a little oasis in the midst of a chaotic world of international business often characterized by distrust, short-term aims, and mismatched priorities. MZMC is different. We take pride in what we do and how well we do it. Our clients often become our friends. For us, business is a platform for cooperation with the potential to bring out our best — and that is how we approach all of our partnerships.

Let’s talk

Get in touch with our market development team