Trade Promotion and Market Development for Fresh Produce Exporters
IFPA
2012 - present
MZMC has served as IFPA's China representative since 2012, supporting market entry, trade missions, exhibitions, and exporter guidance.
Selected Engagements How MZMC delivers measurable market outcomes in China
Introducing American Cranberries to China
US Cranberries
2013 - 2024
MZMC led the introduction and long-term promotion of U.S. cranberries in China through research-led education and market campaigns.
American Craft Beer Promotion in China
Brewers Association
2008 - present
Since 2008, MZMC has supported the Brewers Association with sustained in-market trade development, promotion, and export guidance in China.
American Highbush Blueberry Promotion
USHBC
2021 - present
MZMC serves as the China representative for the U.S. Highbush Blueberry Council, supporting market entry, trade matchmaking, and integrated promotion.
Packaging Technology Webinar
StePac
2025 - present
MZMC supported StePac's market education and visibility in China through MAP-focused content, trade outreach, and webinar execution.
Chinese Language Product Naming, Trademarks, and Social Media
Sun World
2025 - present
MZMC supported Sun World's China branding and trademark process while maintaining ongoing social media communications for market visibility.
Market Assistance for Wisconsin Ginseng Producer
Heil Ginseng, Heil Ginseng Enterprises
2025 - present
MZMC initiated China market entry support for Heil Ginseng through policy monitoring, trade outreach, and early channel development.
Nutrition and Health Message Marketing
FDC, WMO, SAPPA
2022 - present
MZMC localized nutrition research and compliance-ready messaging for multiple international clients to support trade and consumer marketing in China.