- Serve as China representative for the Council.
- Plan and execute promotional campaigns for consumers, importers, and industry stakeholders.
- Organize webinars and matchmaking activities connecting U.S. blueberry exporters with Chinese importers.
- Manage USHBC’s China-facing social media presence.
- Coordinate trade show exhibitions, meeting schedules, and on-site support for U.S. producer and exporter delegations.
American Highbush Blueberry Promotion
MZMC serves as the China representative for the U.S. Highbush Blueberry Council, supporting market entry, trade matchmaking, and integrated promotion.
Work Scope
Outcomes
- Facilitated the first imports of U.S. fresh blueberries into China in 2021, featuring a proprietary variety not produced domestically.
- Supported continued exports through 2025 until tariffs became restrictive.
- Organized the USHBC pavilion at Asia Fruit Logistica, enabling more than 80 business meetings between U.S. exporters and leading importers, retailers, and trade partners.
- Hosted a networking reception attended by nearly 90 international partners.
- Helped produce a high-performing social media video in coordination with the U.S. Agricultural Trade Office Beijing, generating 97,000 impressions and over 2,000 engagements, published via official U.S. Embassy channels.