- Develop Chinese-language brand names for proprietary table grape varieties for the China market, creating three culturally grounded naming options for each of four varieties that reflect positive Chinese cultural meanings rather than direct phonetic transliteration.
- Conduct preliminary trademark landscape research to identify potential conflicts prior to formal filing.
- Coordinate with trademark agencies to refine naming strategies, including second-round naming options based on agency feedback.
- Advise on trademark strategy, including recommendations on whether to abandon applications or pursue acquisition of similar existing trademarks.
- Manage coordination through the trademark registration process in China.
- Provide ongoing brand support through management of Sun World’s China social media presence, publishing two articles per month to support licensee development and market visibility.
Chinese Language Product Naming, Trademarks, and Social Media
MZMC supported Sun World's China branding and trademark process while maintaining ongoing social media communications for market visibility.
Work Scope
Outcomes
- Established culturally resonant Chinese variety names supported by trademark due diligence and agency coordination.
- Two proprietary grape variety trademarks were successfully registered in China, with additional applications continuing through the registration process.
- Strengthened Sun World’s market presence in China through consistent social media engagement, supporting licensee outreach and generating new commercial inquiries.