- Monitor and analyze relevant tariff and trade policies affecting U.S. ginseng exports to China to inform market entry and export strategy.
- Facilitate introductions and meetings with potential trade leads.
- Support the establishment of Heil Ginseng’s Chinese social media presence.
- Assist the appointed distributor in identifying potential sales channels.
- Support outreach to two to three prospective direct buyers in China as part of early-stage market development efforts.
Market Assistance for Wisconsin Ginseng Producer
MZMC initiated China market entry support for Heil Ginseng through policy monitoring, trade outreach, and early channel development.
Work Scope
Outcomes
- Initiated market entry activities and trade outreach for Heil Ginseng in China.
- Facilitated a connection with a potential buyer through the USDA Agricultural Trade Office (ATO) in Guangzhou, CZL, a supplier of packaged Wisconsin ginseng to Sam’s Club.
- Established an initial pipeline of trade contacts to support future distributor-led sales and market expansion.