- Support market education and promotion of StePac’s modified atmosphere packaging (MAP) technology in China through trade marketing activities.
- Develop and disseminate monthly case study articles on Produce Report focused on blueberry and cherry MAP applications to extend shelf life, targeting Chinese importers, distributors, and retailers handling Chilean and Peruvian fruit.
- Organize and host an industry webinar by recruiting Chinese trade participants, coordinating logistics, serving as moderator, interviewing two StePac speakers, and managing live Q&A.
- Support brand visibility and distributor engagement through conference and media exposure.
Packaging Technology Webinar
MZMC supported StePac's market education and visibility in China through MAP-focused content, trade outreach, and webinar execution.
Work Scope
Outcomes
- Generated more than 2,000 article clicks across three published MAP case studies, with additional articles in progress.
- Achieved brand recognition for StePac at the China International Blueberry Conference.
- Facilitated new distributor engagement, with more than 20 trade contacts added to StePac’s Chinese distributor network.
- Delivered a well-attended educational webinar with over 90 participants.