- Serve as China representative for the Association.
- Provide market intelligence and in-market support for the Association and its private-sector members pursuing China market entry and expansion.
- Organize and host in-person summits.
- Identify and coordinate member participation and exhibition at key trade shows.
- Organize and lead trade missions and delegations between China and the United States, including matchmaking sessions and company visits.
- Organize and host online webinars covering technologies, post-harvest handling, food safety, and packaging.
Trade Promotion and Market Development for Fresh Produce Exporters
MZMC has served as IFPA's China representative since 2012, supporting market entry, trade missions, exhibitions, and exporter guidance.
Work Scope
Outcomes
- Supported significant growth in commercial partnerships and trading activity between leading international fruit producers and Chinese importers and retailers.
- Increased IFPA company membership by more than 30.
- Authored first-of-its-kind research reports providing practical guidance for fruit exporters to China.
- Facilitated participation by more than a dozen Chinese companies exhibiting at the IFPA Global Produce and Floral Show in 2025.