2020 U.S. Cranberry Beverage Forum

Posted on November 25, 2020

On November 10th, the U.S. Cranberry Marketing Committee (CMC) hosted a U.S. Cranberry Beverage Forum at the Shanghai New International Expo Centre on the first day of the Food & Hotel China 2020 trade show. More than 70 attendees participated in the seminar, most of whom were traders, retailers, bakers, and manufacturers, among others.

Both Erik W. Hansen, director of ATO Shanghai, and Mark Hazel, deputy director of ATO Shanghai, attended the forum. Erik Hansen delivered welcome remarks to all attendees. In these remarks, he noted that cranberries have been recognized by consumers as a U.S. super fruit, possess a variety of applications, especially dried cranberries, and that more and more activities are being held to promote the many health benefits of cranberry beverages. Dr. Huanglong, a food expert, delivered a presentation on the features and innovative applications of U.S. cranberries in beverages. This speech was aimed at improving awareness as to cranberries, educating attendees on the various applications for cranberries, and encouraging wider use of cranberry juice across the industry. Dr. Huanglong’s talk was divided into five parts:

  1. Introduction to U.S. cranberries and CMC
  2. Active ingredients and health benefits of cranberries
  3. Development and application of the versatile forms of cranberries
  4. Cranberry beverage trends
  5. The use of cranberries in coffee and milk tea

The seminar ended with a lively Q&A session, during which attendees were very eager, engaged and asked many technical and scientific questions about cranberries.

52 attendees completed post-forum questionnaires. Of these, 100% of respondents stated that the cranberry presentation helped them to increase their technical knowledge of cranberries. Some of the participants indicated that they would like to receive more information about the various applications for cranberries and were interested in attending additional cranberry seminars.

A video on cranberry harvesting as well as three videos on cranberry daily drinks made by Eddy Yang were played before the forum. CMC prepared a series of cranberry brochures, power banks, as well as small packaged dried cranberries to give away to all attendees with the intent of continuing to educate attendees about cranberries following the forum.

 

Testimonials

"M. Z. Marketing Communications has provided exceptional support for the U.S. pecan industry’s successful marketing efforts in China... This is a professional organization which has the full confidence of the U.S. industry."

− National Pecan Growers Council

"From our recent experience working with MZMC for our efforts in mainland China, it has become clear that we couldn’t be working with a stronger or more effective partner. Their work is exceptional, of the highest quality and has certainly contributed to our successes in the China market!"

− Scott J. Soares, Executive Director, U.S. Cranberry Marketing Committee

"M.Z. Marketing Communications is the best thing that has happened to our industry in China. We are writing a new chapter in the history of our industry and MZMC is the primary author."

− Butch Weege, Executive Director, Ginseng Board of Wisconsin

Follow Us

Find Us

M.Z. Marketing Communications 20D, No.257 Siping Road, Shanghai, China 200081 Tel: (+86) 21-6521-6751 Fax: (+86) 21-6521-3459 E-mail: info@mzmc.com.cn


Warning: Cannot modify header information - headers already sent by (output started at /home/fluxyster/www/mzmc.com.cn/includes/common.inc:2777) in /home/fluxyster/www/mzmc.com.cn/includes/bootstrap.inc on line 1486

Warning: Cannot modify header information - headers already sent by (output started at /home/fluxyster/www/mzmc.com.cn/includes/common.inc:2777) in /home/fluxyster/www/mzmc.com.cn/includes/bootstrap.inc on line 1490

Warning: Cannot modify header information - headers already sent by (output started at /home/fluxyster/www/mzmc.com.cn/includes/common.inc:2777) in /home/fluxyster/www/mzmc.com.cn/includes/bootstrap.inc on line 1490

Warning: Cannot modify header information - headers already sent by (output started at /home/fluxyster/www/mzmc.com.cn/includes/common.inc:2777) in /home/fluxyster/www/mzmc.com.cn/includes/bootstrap.inc on line 1490
Error | MZMC

Error

The website encountered an unexpected error. Please try again later.