MZ Marketing Communications (MZMC) is seeking proposals from qualified firms to conduct research regarding the market for cranberry beverage products in mainland China. This research will serve as the foundation for evidence-based marketing campaigns conducted over the coming years. Accordingly, the project has the following goals:
- Inform strategies to increase exports of US cranberry juice/concentrate/puree to mainland China. The results of the research will serve as the basis for designing and implementing multi-year nationwide marketing campaigns for beverages containing US cranberries.
- Serve as the benchmark from which campaign success is measured. Replication of the research methodology in 2020 and future years should reveal impact of the marketing campaigns and inform necessary adjustments to research and marketing strategies.
Proposals are due July 12, 2019 at 17:00 China time.
Inquiries regarding this RFP are due July 5, 2019 at 17:00 China time.
All inquiries will be responded to in a single clarification document posted on this page July 8, 2019 by 17:00 China time.
Please see the attached document and regularly monitor this page for any updates.
Updated July 8, 2019: Addendum 1 added including project clarifications.
Updated July 11, 2019: Addendum 2 added including additional project clarifications. Proposal submission deadline extended.