Request for Proposals: Cranberry Beverage Market Research for Mainland China

Posted on July 1, 2019

MZ Marketing Communications (MZMC) is seeking proposals from qualified firms to conduct research regarding the market for cranberry beverage products in mainland China. This research will serve as the foundation for evidence-based marketing campaigns conducted over the coming years. Accordingly, the project has the following goals:

  1. Inform strategies to increase exports of US cranberry juice/concentrate/puree to mainland China. The results of the research will serve as the basis for designing and implementing multi-year nationwide marketing campaigns for beverages containing US cranberries.
  2. Serve as the benchmark from which campaign success is measured. Replication of the research methodology in 2020 and future years should reveal impact of the marketing campaigns and inform necessary adjustments to research and marketing strategies.

Proposals are due July 12, 2019 at 17:00 China time.

Inquiries regarding this RFP are due July 5, 2019 at 17:00 China time.

All inquiries will be responded to in a single clarification document posted on this page July 8, 2019 by 17:00 China time.

Please see the attached document and regularly monitor this page for any updates.

Updated July 8, 2019: Addendum 1 added including project clarifications.

Updated July 11, 2019: Addendum 2 added including additional project clarifications. Proposal submission deadline extended.

Upcoming Events

PMA Fresh Summit
October 17, 2019
Anaheim, California USA
2019 FHC CHINA
November 12, 2019
Shanghai
Fruit Logistica
February 5, 2020
Berlin

Testimonials

"M. Z. Marketing Communications has provided exceptional support for the U.S. pecan industry’s successful marketing efforts in China... This is a professional organization which has the full confidence of the U.S. industry."

− National Pecan Growers Council

"From our recent experience working with MZMC for our efforts in mainland China, it has become clear that we couldn’t be working with a stronger or more effective partner. Their work is exceptional, of the highest quality and has certainly contributed to our successes in the China market!"

− Scott J. Soares, Executive Director, U.S. Cranberry Marketing Committee

"M.Z. Marketing Communications is the best thing that has happened to our industry in China. We are writing a new chapter in the history of our industry and MZMC is the primary author."

− Butch Weege, Executive Director, Ginseng Board of Wisconsin

Follow Us

Find Us

M.Z. Marketing Communications 20D, No.257 Siping Road, Shanghai, China 200081 Tel: (+86) 21-6521-6751 Fax: (+86) 21-6521-3459 E-mail: info@mzmc.com.cn