Market Development

Some of the key market development services we provide include:

• Development of promotional materials

Developing Chinese language promotional materials is one of the first steps toward successfully reaching the target market. We make sure that industry-specific terms are translated properly while working with talented designers and printers in order to most effectively showcase our clients' products. We have developed highly successful Chinese language brochures, POP/POS materials, websites, presentations, and media campaigns.

• Trade missions

Trade missions are often an integral component of successful marketing strategy allowing our clients to better understand their target market while allowing potential buyers to learn about our clients' products. MZMC has extensive experience arranging and leading trade missions between China and the United States. We are able to manage all aspects of trade missions including the development of complete itineraries, identifying companies to visit, arranging meetings, providing translators, and assisting in obtaining visas.

• Trade shows

Exhibiting at trade shows is essential to raising awareness of our clients' products or industry in China. We not only make sure that our clients exhibit at the right trade shows, but also assist with all aspects of the exhibit including booth reservation, staffing, and post-event evaluation and follow-up.

• Trade promotion

Once initial steps toward market entry have proven successful, MZMC develops promotional strategies to further penetrate the target market. While such approaches are industry and product-specific, common services include match-making, trade servicing, and conducting technical seminars. Such services demand a high level of familiarity with China's business environment and exceptional networking skills. Relationships are the key to doing business in China, and MZMC is uniquely talented at building and maintaining the kinds of relationships that translate to sales for our clients.

• Retail and menu promotions

Retail and menu promotions can be an extremely effective method of increasing consumer awareness and sales of our clients' products. MZMC has achieved highly successful results coordinating promotional activities with major retail and food service outlets. Key components of such activities include in-store demonstrations, development of recipes, product sampling, and promotional material displays.


"M. Z. Marketing Communications has provided exceptional support for the U.S. pecan industry’s successful marketing efforts in China... This is a professional organization which has the full confidence of the U.S. industry."

− National Pecan Growers Council

"From our recent experience working with MZMC for our efforts in mainland China, it has become clear that we couldn’t be working with a stronger or more effective partner. Their work is exceptional, of the highest quality and has certainly contributed to our successes in the China market!"

− Scott J. Soares, Executive Director, U.S. Cranberry Marketing Committee

"M.Z. Marketing Communications is the best thing that has happened to our industry in China. We are writing a new chapter in the history of our industry and MZMC is the primary author."

− Butch Weege, Executive Director, Ginseng Board of Wisconsin

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M.Z. Marketing Communications 20D, No.257 Siping Road, Shanghai, China 200081 Tel: (+86) 21-6521-6751 Fax: (+86) 21-6521-3459 E-mail: